![Popl](https://cdn.prod.website-files.com/64809f38557bbd902708d441/667c9e9fde3416f3935cf64a_popl_logo.png)
How TalentPop Growth Assistants Helped Popl Scale and Significantly Increase Revenue
Meet the
Popl
Brand
Popl creates customizable digital business cards for companies and business professionals.
A digital business card enhances a customer’s networking power and has a great environmental impact—customers can save 7 million trees a year when they choose to use a digital card to promote themselves.
Since Popl’s start in 2019, the company has gained over 1 million customers worldwide who use a digital business card and tracked over 100 million interactions, making it the leading brand in the digital networking market.
The Challenge
When Popl switched from a D2C to a B2B model three years ago, customer orders became more complex. Bryce Alsten, the VP of Operations, handled the operations and design processes on his own. He couldn’t plan anything for himself because he was constantly flooded with emails. Bryce soon realized that he needed to scale and outsource his workload.
The Solution
To assist with this new challenge, Bryce turned to TalentPop for assistance. TalentPop had already been successfully managing Popl's customer service for some time. When Bryce learned about TalentPop’s new Administrative Growth Assistant service, he seized the opportunity to expand TalentPop’s role into other areas of the business.
Soon, he hired Popl’s first Administrative Growth Assistant who helped with operations. This assistant helped process orders and ensured they flowed properly through the company's channels. The Popl team and new assistant even created a series of Standard Operating Procedures (SOPs) to train new hires as the team prepared for growth.
“He was kind of like my personal assistant,” Bryce says.
Once the SOPs were finalized, TalentPop recruited another assistant to manage the rising volume of tasks. Popl continued to bring on more & more Growth Assistants to handle the increasing workload, and the previously recorded SOPs became an essential training resource for the new hires.
Eventually, customers began requesting more customization on their business cards. So, following the same process, Popl hired additional TalentPop Growth Assistants to build out a design team.
“What’s great about having the system is that it scales up as you add new members and automate more,” Bryce says. “Every time I added a new [TalentPop assistant], I noticed that [the] onboarding process got shorter and shorter because the system became more efficient, structured, and documented.”
The TalentPop Approach
At TalentPop, we were thrilled to partner with Popl and play a key role in their team’s expansion. By recruiting specialized Growth Assistants to support with a growing number of operational tasks, we helped drive Popl’s rapid growth.
When starting out, Popl established clear performance metrics for each assistant, such as the graphic design team’s daily goal of completing 20 images and mock-up requests. Each assistant was specifically chosen to align with Popl’s unique requirements, guaranteeing they could meet these objectives and support the team most effectively.
As Popl’s team grew, our Growth Assistants collaborated to build out comprehensive training materials and streamline processes. Their collaborative efforts ensured smooth integration of new team members and enhanced overall efficiency, playing a key role in Popl’s continued success.
The Results
From starting with their very first Administrative Growth Assistant, to expanding into bringing on 2 additional Administrative growth assistants to support with operations, 6 Creative growth assistants to work in the graphic design department, and 1 Administrative growth assistant to support with sales, Popl was able to create a team that took over all the operational tasks from Bryce.
As these teams worked closely together, Bryce was able to take a step back and work on the business from a more strategic level.
As the team grew, the training process became shorter because the system became more streamlined and efficient.
“We love working with TalentPop and we’ve got a bunch of great teams that are all working together to keep our business running day in and day out,” Bryce says.
Final Takeaways
With the help of our Growth Assistants, we can elevate your company to the next level!
If your company has an E-Commerce marketing or operational need, TalentPop offers two types of specialists who can help: Administrative and Creative Growth Assistants. Our specialists provide a wide range of assistance, from Data Analysis & E-Commerce management on the Administrative side, to graphic design & social media on the creative side.
We are dedicated to helping your company grow. Don't wait! Schedule a demo today to learn more about our new Growth Assistant offering.
We love working with TalentPop
"We’ve got a bunch of great teams that are all working together to keep our business running day in and day out."
![Bryce Alsten](https://cdn.prod.website-files.com/64809f38557bbd902708d441/667ca00fc7a197bcaf158541_bryce_alsten.jpeg)
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